SEABROOK — New video games, a new ballroom, an outdoor patio and an incoming clearly show area – The Brook is continuing its push to see how enjoyable it can make the formerly run-down pet track on Route 107.
“Pretty fun,” stated Andre Carrier, who is the CEO of the Brook and COO of its mother or father company, Eureka On line casino Resort of Mesquite, Nevada. Eureka acquired Seabrook Greyhound Park in 2019, and Provider has considering that overseen consistent expansion of the Brook’s gaming solutions and ground area.
“When we purchased it, it was a dying business,” Provider said. “Now it’s a growing, new, New Hampshire, 100% employee-owned firm.”
In addition to simulcast racing seven times a week, the Brook offers blackjack, roulette, craps and an array of other specialty table video games together with a significant funds poker home, as perfectly as DraftKings Sportsbook for athletics wagering. This weekend, the Brook is introducing historic horse racing, in which players guess on races now run but with critical information and facts hidden to retain the outcome a mystery.
“The Brook’s the 1st one to have them,” Provider stated. “This is the launch. This is the debut.”
Also unveiled this week will be a new concentric video game place found wherever there was when grandstand tiered seating. That area is 15,000 square toes, but Provider claimed it is only the initially stage of the do the job remaining accomplished this yr. The ground will little by little be expanded to 45,000 sq. ft.
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Placing the old canine keep track of to use
Provider reported the Brook will take advantage of the canine track this year by applying its environmentally friendly for a assortment of charitable occasions, ranging from “cornhole tournaments to curling.” He mentioned the total keep track of will be landscaped this calendar year so the infield can be made use of for situations.
The aged scoreboards continue to be up, Carrier saying the monitor will stay portion of the Brook’s aesthetic. A new patio has also been designed facing the track with what Carrier known as a “jumbotron” television against the wall to view video games, as effectively as a model-new indoor ballroom with a watch of the observe.
“We need Mother Character to dissipate with some sunshine,” Carrier reported. The Brook experienced a opportunity to open up its patio briefly for March Madness on a warm March day. The patio will characteristic its have bar, as nicely as heaters previously mentioned each and every seat to lengthen the time.
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A new exhibit space and far more on the way
The new demonstrate space for approaching concerts is however less than development, and Carrier reported he options to provide functions that “don’t always occur to the Seacoast” to elevate some “unique pounds.” He wouldn’t say who, only that he’s “got to retain some surprises.”
“This is some thing I’ve carried out in the previous, carry a greater talent into a more compact place and both raffle or auction off these tickets,” Provider stated. “It’s a really enjoyable way to elevate a whole lot of dollars.”
Carrier was 48 when Eureka acquired Seabrook Greyhound Park. At the time, Eureka stated they needed to revive the facility to turn into an exciting attraction after yet again.
The greyhound park had been open because 1973, and had are living greyhound racing right until the activity was outlawed in 2008. It was on the brink of closing in 2015 and was virtually acquired that 12 months by the Kane Organization for improvement, but that offer fell as a result of when Kane’s client Rand-Whitney pulled out because of to zoning.
Carrier says the Brook has given that breathed new existence into the park and “totally reimagined” it. Only about 10 of the 75 acres on the assets have been designed so far, Provider explained, not which includes the parking fields.
“You can do extra,” he stated of foreseeable future building. Essential to getting a very good new neighbor, he stated, is supplying attractions that really don’t currently exist.
“Our solution doesn’t exist to compete with a terrific restaurant down the road. I did not occur in this article to make their business much more difficult to operate,” Provider stated.
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$5 million lifted for charities due to the fact opening
A New Hampshire indigenous, Provider received his get started in casinos 30 a long time in the past and joined Eureka in 2007. He spends about 40% of his time in New Hampshire and the relaxation in Nevada. He life in Portsmouth when he is below, and his mother and father nonetheless reside in northern New Hampshire.
“My family’s here, so it is usually excellent to be home,” Carrier stated. He stated he enjoys game titles himself – blackjack and roulette – but not the way he once did, and he hardly ever will take time to perform when he is in Seabrook.
“I’ve been executing this for 30 several years. I will say, some of it in all probability does not energize me fairly the similar way,” Carrier said. He generally performs in Las Vegas, wherever he explained he and his mates pool up $100 to set on Megabucks at each and every on line casino they go to and usually give the revenue away.
Provider mentioned the Brook is proud to have achieved their $5 million mark in dollars elevated for charities because opening. New Hampshire permits gaming in the condition underneath the issue that 35% of the proceeds goes to charities, and Provider mentioned the Brook has embraced that product. New Hampshire’s lawmakers have opted towards allowing a significant casino, compared with other New England states, but Carrier reported the Brook is not waiting around for that to transform.
Charity pounds generated at the casino also go to fund companies for gambling and drug habit products and services. Provider mentioned regardless of stigma encompassing gambling, charitable gaming is a net positive for communities. He claimed the growth at the Brook has intended exponentially a lot more dollars likely to charities, and he expects that sum to retain developing.
“This is a hobby where persons must be acquiring enjoyment and a fantastic time to elevate income for charities, they’re passionate about,” Provider reported. “We’re heading to do that expertly.”