The Best Enterprise CRM Software Solutions to Consider in 2022
Solutions Reviews has compiled a list to spotlight some of the best enterprise CRM software solutions for larger companies to consider working with.
A company’s interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies, which is why so many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships. Large, enterprise-level companies need a reliable CRM solution to facilitate collaboration, share information across departments, automate tasks at scale, analyze large amounts of data, streamline experiences, and more.
Finding the best enterprise CRM software solution is easier said than done, though. Not every CRM solution has the features an enterprise organization needs to manage complex, multi-faceted customer data. With that in mind, Solutions Review has developed this list of top-rated enterprise CRM software platforms to help connect buyers with some of the leading software providers in the marketplace.
The Solutions Review editors selected these solutions based on each provider’s Authority Score, a meta-analysis of user sentiment through the web’s most trusted business software review sites, and our proprietary five-point inclusion criteria. Companies are listed in alphabetical order.
The Best Enterprise CRM Software Solutions
Zendesk
Description: Zendesk provides customers with a CRM experience focused on customer service and sales needs. With Zendesk Sell, its sales CRM platform, users can access sales automation software, pipeline visualization and management tools, mobile access, lead management, reporting capabilities, and more. The Zendesk for Enterprise solution is designed to help extensive organizations segment, personalize, and respond to customers on the marketing channels they prefer. Features include advanced workflow capabilities, AI-powered automations, a comprehensive suite of integrations, and more.
monday.com
Description: monday.com is a cloud-based, scalable, and flexible project management software for companies of all sizes. With the company’s CRM solution, users can create a custom platform with ready-made templates and tailored sales pipelines, workflows, and processes to meet business needs and drive growth. Its integrated enterprise CRM and work management platform includes enterprise-level analytics, data control tools, built-in security and compliance functionalities, a collection of enterprise integrations, and more.
Keap
Description: Keap is a CRM and marketing automation solutions provider for growth-oriented companies. While the company focuses on small-and-medium-sized businesses, it does offer a solution for established, larger firms. With Keap Max, enterprises have access to CRM functionalities, advanced sales tools, marketing automation technology, and a suite of e-commerce features to help foster sales growth. The additional features available on Keap Max cover automatic lead capture, advanced lead capture, segmentation, built-in landing pages, custom campaigns, and more.
Pipedrive
Description: Pipedrive provides a clean, intuitive, and interactive CRM tool to help sales professionals manage leads, track communications, automate tasks, measure performance with detailed metrics, and improve sales processes. Other features include visual sales pipelines, mobile apps, data integrations, pipeline management, and email functionalities. The Pipedrive Enterprise edition equips companies with an unlimited open-deal limit and lead management, customizable pipelines, organization management, custom email templates, workflow automation, deal management, and an extensive collection of other marketing and sales features.
Zoho CRM
Description: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools. It offers a collection of products and applications across major business categories. Zoho’s enterprise-grade CRM software gives users the customizability, feature offerings, and product stability they need to manage large-scale organizations across departments, markets, and locations. Features include lead management, sales force automation, multichannel marketing, business intelligence, sales performance management, customer experience tools, journey orchestration functionalities, AI, and customer service.
ActiveCampaign
Description: ActiveCampaign provides companies with a customer experience automation platform (CXA) designed to help automate and customize marketing efforts. Alongside its industry-specific capabilities, ActiveCampaign provides users with a suite of features designed to help them develop, manage, and automate meaningful customer experiences. ActiveCampaign’s enterprise solution expands on the platform’s usual collection of marketing services with unlimited users, custom permissions, expanded customization tools, social data for individual contacts, and unlimited apps and integrations.
Freshsales
Description: Freshworks’ CRM platform, Freshsales, comes equipped with the tools businesses need to identify loyal customers, improve engagement, personalize the shopping experience, and unify customer data. With the Freshsales for Enterprise solution, larger companies will have access to an “all-in-one” sales software for managing and customizing their business as it scales. The features offered in the enterprise CRM software include a unified customer database, visual sales pipelines, AI-powered insights, task automation, performance reports, data security, and integrations.
HubSpot
Description: HubSpot is frequently brought up in discussions on CRM integration, as most of the providers in the marketing world offer integrations with the company’s software. Additional features, like enterprise licensing, can be purchased as an add-on to the commercially free options. HubSpot also has platforms and solutions for sales, service, content management, and operations. HubSpot is one of the most popular small business CRM since its core capabilities are free. Still, its scalable, intuitive capabilities make it an easy platform for enterprise-level organizations to adopt and find value in.
Salesforce
Description: Salesforce Customer 360 is a comprehensive CRM platform that includes all of the company’s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. Salesforce is fully mobile, and its Complete Customer Management Solution is best-in-class. In addition to its core CRM features, Salesforce also offers an AI-based analytics tool called Einstein. The company touts more than 100,000 customers, ranging from small to sprawling enterprise-level corporations.
Bitrix24
Description: Bitrix24 is a CRM software available on desktop and mobile devices and a cloud-based and on-premise solution. With the company’s enterprise CRM software solution, users are equipped with a suite of capabilities for managing employees, business units, and locations worldwide. These features include project management tools, social CRM applications, big data analytics, advanced reporting, marketing automation, Gantt charts, employee workload management, automated workflows, sales automation, human resource management, and more.
Oracle NetSuite
Description: NetSuite, a property of Oracle, specializes in cloud-based solutions, including CRM, ERP, and e-commerce. NetSuite’s cloud-based CRM updates in real-time. Its cloud-based CRM tool updates in real-time and provides standard features such as SFA, customer service management, marketing automation, and more advanced capabilities like order management, commissions, sales forecasting, and integrated e-commerce. The platform tackles the entire customer lifecycle, from lead through opportunity, sales order, fulfillment, and more.
Copper
Description: Formerly known as ProsperWorks, Copper provides a tool for sales teams that rely on Google Workspaces. The company’s CRM platform is equipped with lead management, contact management, actionable reports, visual pipelines, deal tracking, custom reports, and more. For its enterprise CRM offering, Copper equips its users with automated data entry, real-time analytics, workflow automation, sales deal alerts, and funnel management tools.
SugarCRM
Description: SugarCRM is designed to provide users with a simple UI and a breadth of customization options. The platform’s key features include sales automation and forecasting, lead management, sales campaigns, quote configurations, 24/7 technical support services, 250GB of data storage, and marketing automation. The enterprise edition of SugarCRM provides large companies with an on-premises sales force automation tool to help users manage their technology stack, maintain security compliance, sales processes, performance management, and tools for improving conversions, customer satisfaction, retention, and revenue.
Insightly
Description: Insightly is a unified CRM platform designed to align sales, marketing, and project teams around a single view of their customer base. The CRM includes workflow automation, lead routing, segmentation, campaigns, reporting, and email integration services to help marketers build meaningful relationships with present and future customers. Insightly’s Enterprise model includes all of the platform’s features, including additions like process automation tools, custom app deployment, dynamic page layout rules, and more.
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William Jepma is an editor, writer, and analyst at Solutions Review who aims to keep readers across industries informed and excited about the newest developments in Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Business Process Management (BPM), and Marketing Automation. You can connect with him on LinkedIn or reach him via email at [email protected].