How Technology Can Be Used to Promote Your Business Brand
Today technology plays an exceedingly important role in how businesses are run and never more so than when it comes to enlightening the public on exciting new products or brands. In order for you to get as much exposure for your business brand as you can, you’re not only going to need to know what’s on offer to you, but also make the most of the opportunities available.
1. Using video promotions
Video promotions have been around for decades in the form of TV and theater adverts. In recent years, they have also moved onto social media platforms. This style of advertising is amazingly effective at making brands more visible and generating sales. Of course, you’re going to want to choose an established business that can produce quality videos and is located in the right neighborhood.
Therefore, if you’re in LA; the best Influencer agency Los Angeles has to offer will have high-profile connections, and a wealth of knowledge entirely dedicated to your cause.
Of course, an influencer agency will also be able to advise you on your influencer marketing strategies to make sure that you will reach your goals.
2. Social media posts
As so many adults use social media, social media posts and advertising are also very strong methods of getting your brand known and your products sold. It’s important that you include educational or informational posts as well as promotional ones to help build strong customer relationships. If you’re solely posting promotional information, you’ll find that after a while they become less effective.
Although this may seem like a lot of hard work, there are ways that you can make your posting schedules work around you. Hootsuite, for instance, is a service as well as software that allows you to schedule your social media posts. This means that you can write all your posts when you have some spare time, and they’ll be released over a series of days and times that you specify that are the best for your target audience.
Of course, you don’t have to just stick to one social media platform either, although you’ll find that each platform does appeal more to certain demographics than others.
3. Search engines
Search engines are undoubtedly one of the largest methods of customer research resources. Ensuring that your business and your brand can be easily found is a necessity. For this, you’ll need a trusted and well-established SEO agency at your back. A good SEO agency will work hard for your business to ensure that those seeking your products will find them easily and therefore improve your sales funnel conversion rate and reduce your website’s bounce rate.
Undoubtedly, you’re going to have to make sure that your website is up to scratch and ready for an onslaught of visitors. If this isn’t the case, you’ll find that you only frustrate your potential customers and push them to find the products or services that you offer elsewhere.
This can reflect badly on your brand which isn’t the association that you want to have. However, by providing a user-friendly and comprehensive website that loads quickly and can cope with vast traffic numbers, you’ll find that it quickly builds your brand and your business.
4. Radio and podcasts
Many people listen to the radio and most have their favorite stations, DJs, and shows. You may be surprised to know that a fair number of these are for paying listeners only and yet they still have a vast following. This means that you’ll be able to select which shows and DJs are the best for promoting your brand and your products due to the demographic of their paying clientele. Of course, you may also find it productive to see if you can be interviewed on the most relevant ones to get your brand heard about in more detail as well as to talking about your business’s worthy mission.
In the same way that radio stations broadcast, there are also podcasts. Of course, there are some major differences between the two. For instance, radio shows tend to flit from one subject to another over a series of topics and are unlikely to reach the depths that a true enthusiast will reach. Whereas podcasts are generally presented by enthusiasts that focus on their interests and will explore a topic over the course of an episode.
So, it’s easy to see that podcasts tend to reach audiences with a more defined interest in the presenters and the topics that they talk about or the music that they play. This produces a high level of engagement in the audience as well as providing you with access to an already defined audience that’s willing to accept your brand with interest.
5. Magazine and newspaper articles
Most, if not all magazines and newspapers now have online versions of themselves as well as the well-known ones having their paper copies. This, on the whole, means that they can reach a much vaster spectrum of readers. Of course, those that cater to specific interests and topics have their own target audience and this is where you can take advantage of the situation.
Although you may find it prudent to post adverts or articles in magazines and newspapers with a broad readership, focusing more of your effort on those that are targeting your desired audience is far better. These readers will be more interested in your brand and your products. However, you do need to take into account that there may be more interested parties that aren’t in receipt of these publications.
When submitting your article to these publications you should make sure that you talk about your business and your mission as well as your brand. Everybody likes a good success story, but being faced with a hard sell isn’t snecessarily so pleasant, and could have your readers moving away from your piece. It follows, then, that you should make sure you include your webite address either within your article or at the end so if your reader is interested, they can easily find your business.